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More Than a Gym.
A Place to Build Strength for Every Stage of Life.
At Secord Strength, we believe strength training is one of the most powerful tools for improving health, confidence, and quality of life.
Whether you're taking your first step into the gym, preparing for your next sports season, returning after an injury, or simply wanting to stay active as you age, we're here to help you become stronger than before.
We don't believe in cookie-cutter workouts or one-size-fits-all programs.
We believe in purposeful coaching, individualized programming, and creating an environment where every person feels supported, challenged, and encouraged.
No matter your age, experience, or fitness level, you'll find a coach who knows your name, a program built around your goals, and a community that's invested in your success.
Strength for Every Stage of Life.
OUR MISSION
To improve the lives of our members through coach-led strength training that builds confidence, resilience, and lifelong health.
We are committed to providing expert coaching, individualized programming, and a supportive community where every person has the opportunity to grow stronger—both inside and outside the gym.
OUR PHILOSOPHY
Coach First.
We believe great coaching changes lives.
Every workout has a purpose, every program is built around the individual, and every member deserves guidance, encouragement, and accountability.
Our goal isn't simply to help you work harder.
It's to help you train smarter.
Meet the Team
Jim Secord - Owner/ Head Coach
Jim's passion for strength began through wrestling and continued during his six years as a Naval Aircrewman. Over the past decade, he's dedicated himself to helping athletes and adults build strength that lasts a lifetime.
Whether he's coaching a young athlete or helping an adult stay active, Jim believes consistent, purposeful training creates confidence both inside and outside the gym.
Specialties
- Long-Term Athletic Development
- Youth Performance
- Adult Strength
- Longevity Training
Certifications
- CPPS Level 1
- Strength & Sports Performance Certified (SSPC)
Kelci Secord - Owner/Coach
Strength training changed the way I viewed myself.
After experiencing weight loss, body image struggles, sports injuries, and the challenges of balancing life as a mom of three, I discovered that getting stronger wasn't just about fitness—it changed my confidence and how I approached everyday life.
Today, my passion is helping people realize they're capable of more than they ever imagined. Whether I'm coaching an athlete returning from injury, a new mom rebuilding strength, or someone walking into a gym for the first time, my goal is the same: help people become stronger than before.
Specialties
- Return to Performance
- Women's Strength
- Youth Performance
- Pre/Postnatal Training
- Nutrition
- Strength & Conditioning
Education & Certifications
- B.S. Health & Exercise Science
- Sports Medicine
- ACE Certified Personal Trainer
- ACE Fitness Nutrition Specialist
- Brand X Professional Youth Coach
Heather Waters - Coach
Heather knows firsthand how life can pull your health to the bottom of the priority list. After beginning her own fitness journey at Secord Strength, she discovered how strength training transformed both her physical and mental well-being.
Today, she enjoys helping others take that same first step by creating realistic, personalized plans that build confidence and long-term success.
Specialties
- Powerlifting
- Nutrition Coaching
- Adult Strength
Certifications
- ISSA Certified Personal Trainer
- ISSA Certified Nutrition Coach